Co-Lab vs Recapped
Recapped pioneered Mutual Action Plans inside a digital sales room and has deep Salesforce integration. Co-Lab covers the same MAP territory but starts from a different angle — an AI deal coach that drafts the first version of the entire pod (not just the MAP) from a call transcript. If you’re comparing the two, the question is mostly about scope and AI framing.
Choose Co-Lab if
- You want the AI to draft the whole pod (blocks, ROI, MAP) from a call transcript — not just the action plan.
- You want a free Starter tier that supports up to 3 pods (Recapped’s free plan is 1 user).
- Your team isn’t Salesforce-native and you’d rather have HubSpot, Close, or Zapier as first-class options.
- You want a transparent per-seat ladder (Starter free → Growth $35 → Accelerate $55 → Enterprise custom).
Choose Recapped if
- Mutual Action Plans are the centerpiece of your sales motion and you want the most established MAP product on the market.
- You’re fully on Salesforce and want deal stages, contacts, and engagement scores syncing in seconds.
- You need a Deal Engagement Score with a long track record (Recapped has been iterating on this for years).
- You’re comfortable negotiating pricing — Recapped’s list prices are typically negotiable.
At a glance
United States · recapped.io
In detail
How the two actually differ.
Mutual Action Plan: pioneered vs reframed
Recapped helped popularize Mutual Action Plans as a sales tool — their "Collaborative Roadmap" lets sales and buyers co-create timelines, assign owners, and track progress. They have years of customer feedback on this exact feature. Co-Lab also ships MAPs (auto-drafted from a call transcript), but inside a broader pod that includes the rest of the deal room — proposal blocks, ROI calculator, video, etc. The choice is mostly about whether the MAP is the spine of your motion (Recapped) or one feature inside the room (Co-Lab).
Engagement scoring
Both products track buyer engagement and surface a numeric score. Recapped’s Deal Engagement Score has the longer track record. Co-Lab’s real-time intent score works similarly — visits, session duration, blocks viewed — and shows a live signal feed in the workspace. Functionally similar; pick the one you trust more on track record (Recapped) or on integration with the rest of the deal room workflow (Co-Lab).
Salesforce integration
Recapped is Salesforce-native and ships fast SFDC sync (deal stages, contacts, engagement) on every paid tier. Co-Lab includes Salesforce on Accelerate ($55/seat/mo) and HubSpot too; if you’re running Salesforce and that’s a hard requirement at the entry tier, Recapped has the edge.
Pricing reality
Recapped’s Collaborate tier is $45/seat/mo, often negotiated down ~13% (per Vendr data, median annual spend ~$14,970 for 10 users). Co-Lab’s Growth tier is $35/seat/mo and Accelerate is $55/seat/mo at list. Both are negotiable at scale. Pricing accurate as of April 2026 based on each vendor’s public site. Check vendor pages for current numbers.
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Comparison drawn from Recapped's public materials. We try to be fair — if you spot something inaccurate, please let us know.